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What is Digital Printing? Why is Digital Printing Preferred?
The technique of printing images or texts in digital media on various materials is called digital printing. Digital printing is just one of many different ways you can print on materials. Digital printing, which is generally preferred for small print jobs, is a more costly but faster method compared to offset printing. There are many differences between digital printing and other printing techniques. This causes many question marks in people’s minds. In this article, we will try to answer some common questions about digital printing.
Differences Between Digital Printing and Offset Printing
The biggest difference between offset printing and digital printing is that printing plates do not have to be changed when using digital printing. In offset printing machines, printing plates must be changed continuously and some of these processes must be done manually. This extends printing times for offset printing compared to digital printing. On the other hand, digital printing is more suitable for prints that want to be made serially. At the same time, digital printing is a more flexible printing technique to make changes.
Offset printing is much less costly than digital printing. The reason for this is that up to 1 million prints can be made at the same time. When printing techniques are taken into consideration, offset printing is done using many chemicals and the wastes arising from it are much more than digital printing. Digital printing technique processes are very suitable for rapidly changing and developing sectors and printing products. For example, you want to start a fast advertising campaign using a brochure and you have limited time for it. In this case, using digital printing instead of offset printing will give you a serious advantage in terms of time. However, you should not forget that as the number of prints increases in digital printing, the costs will also increase compared to offset printing.